L&P Revives 1960’s Marketing Strategy: The Cat’s In That

1. Cat in Coil - Small

We’ve had a cat since 1960.

According to legend, he sneaked into our Texas spring plant, climbed a workbench, and took a catnap atop a coil. After that temporary rest on the shop floor, he found a permanent home, job, and even icon status in the marketing department.

For decades, the cat in the coil helped advertise the comfort of L&P bedding products to the outside world, but in recent years, he had retired indoors to spend his days snoozing or making occasional appearances on company t-shirts and ball caps…until now.

Strong forces are drawing him out again: the Internet’s perennial cat craze; hipsters’ affinity for all things vintage; and L&P’s broad range of non-bedding products which have never enjoyed the competitive advantage of an animal mascot. For these reasons and more, we felt it was time to get the cat out of his comfort zone and give him a chance to be the symbol for a new generation of products.

Here are the results so far: Continue reading

Spotlight: How an Engineer Kept an Open Mind and Found Her Life’s Work

Silvia Wixson loves a challenge — but she also loves making an impact on those around her. She found both in her current role: “Ever since I first learned about the company, I’ve been drawn to Leggett & Platt and wanted to be part it.”

Originally from Paraguay, Silvia settled in Pittsburg, Kansas with her husband and three children (who she’ll tell you keep her very busy with softball season in full swing) where she received her Master’s degree in Engineering Technology from Pittsburg State University. Through a combination of quality assurance and engineering roles with an automotive supplier, Silvia learned about lean manufacturing where she discovered her passion for continuous improvement.

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Newest L&P Adjustable Beds Facility Featured in Florida Newspapers

Spring Hill FL

Spring Hill, FL will be home to our newest facility, adding over 120 new jobs to the region.

…Throughout the process, representatives of Leggett & Platt stressed their desire to hire from the local labor force and source suppliers within 100 miles of the facility. “When a company like Leggett & Platt moves into Pasco County, it is a huge event,” said John Hagen, president and CEO of the EDC. “The company’s pledge to source materials and services from regional companies as well as provide well-paying jobs to area residents will have a positive economic impact, not only on Pasco County, but in the Tampa Bay region as a whole.”

Read the rest of the Suncoast News article >

New facility Also mentioned in the Tampa Bay Times >