We’ve had a cat since 1960.
According to legend, he sneaked into our Texas spring plant, climbed a workbench, and took a catnap atop a coil. After that temporary rest on the shop floor, he found a permanent home, job, and even icon status in the marketing department.
For decades, the cat in the coil helped advertise the comfort of L&P bedding products to the outside world, but in recent years, he had retired indoors to spend his days snoozing or making occasional appearances on company t-shirts and ball caps…until now.
Strong forces are drawing him out again: the Internet’s perennial cat craze; hipsters’ affinity for all things vintage; and L&P’s broad range of non-bedding products which have never enjoyed the competitive advantage of an animal mascot. For these reasons and more, we felt it was time to get the cat out of his comfort zone and give him a chance to be the symbol for a new generation of products.
Here are the results so far: Continue reading









