Each week, “A Linking Mess” offers a handful of articles that have recently caught the attention of our Sr. Copywriter.
This week, I’m linking to three articles about sleep. The topic of sleep seems to get ever more attention, and not just from people like Leggett & Platt employees who have a vested interest in the subject. If you read these articles, prepare to see the requisite stock images of people sleeping (or trying to sleep). I should reach out to the stock-image people and sell them the many photos my wife has taken of me sleeping and spooning one of our dogs.
Research estimates that we begin formulating a response to a message when we have heard less than 15% of what someone else has to say. Think about that: A whopping 85% of communication is spoken while we’re distracted by our own inner voice.
This inner distraction is a serious communication roadblock, so I felt compelled to give it an appropriately serious name: I call it the Chattering Monkey Syndrome.
The solution is simple: Quiet your inner monkey!
I’m Shela Bannasch, filling in for my boss Paul M. Johnson while he is attending the ISPA Expo this week. As I am a young whippersnapper, I spend a lot of my time on the Internet and, when I’m not perusing the Facebook or watching cat videos, I sometimes like to read interesting articles and stuff. This week, I’m examining one of my favorite places on the Internet – Wikipedia.
I’m a big fan of Wikipedia as both a source of knowledge and a source of entertainment. I may go there with the intention of looking up some actor’s filmography, but through a series of links, I find myself an hour later reading about the ghost town of Centralia, Pennsylvania. It’s fascinating. And while it may seem like a waste of time, it has made me pretty good at trivia.
In 2002, Leggett & Platt purchased a portion of the former Northwestern Steel & Wire facility. Following major renovations in the melt shop and rod mill, the plant began operating in early 2003. Sterling produces more than 500,000 tons of wire rod annually.
Interested in working at Sterling Steel? Check out http://www.leggett.com/sterlingsteel
In 2013, Schukra Berndorf, a Leggett & Platt company, was named one of Austria’s leading employers for a second consecutive year. Founded in 1980 and located about 20 miles southwest of Vienna, the branch is comprised of long-tenured Berndorf locals. They continue to produce outstanding financial results and quality products.
Gunnar Seen, Plant Manager of Schukra Berndorf, attributes much of the branch’s recent success to their 205 employees. “There are two significant pieces to our company culture,” he states. “The first is the dedication and devotion of our people; the second, their pride to carry on the Schukra name.”
Before I moved to the relative flatness of southwest Missouri from Phoenix, I went on a hike every day on a suburban mountain near my home. It was part of my daily routine, and I’d keep track of the number of days in a row I was able to get it done – I remember reaching 50 a few times. The hike lasted just a little over 30 minutes, but the 500-foot elevation gain made it solid exercise. But it had another benefit: it left me with my thoughts. I’d often come up with concepts for print ads or headlines or creative ways to make fun of my friends on my way up the curvy trail to the peak. Without any office-related distractions such as e-mails, phone calls, and visiting coworkers, I could focus on one “problem” for enough consecutive minutes to usually reach a satisfying solution.
“Talk like society talks” – and write like society reads via Talentzoo
This is a short blog entry about a topic that everyone in marketing communications has to address: when to “dumb down” their writing or even eschew grammar rules to fit the common vernacular. The example given is a hospital billboard that reads: “We make you feel good.” Although most people say they feel “good” rather than “well,” it is grammatically wrong. Many writing mediums, such as journalism, stick to long-held rules of grammar, but marketing, in most cases, has no such restraints.
