3D design is a powerful tool in the Leggett & Platt Creative Services arsenal!
From giving viewers an inside look of product cutaways to creating comprehensive product-explanation videos, our Creative Services’ 3D team creates unique designs that will benefit your business.
The Benefits of 3D Design
Using 3D design has many benefits:
- 3D imaging can reduce costs by forming fully digital products and environments from reference images rather than relying on costly shipping.
- 3D design reduces waste. A finished model can be revisited for different images and animations, saving time and money.
- 3D cameras can capture near-impossible angles and movements of products and environments.
- 3D tracking allows the creation of digital stand-ins, allowing seamless integration of 3D elements into videos and photography.
- 3D allows you to simulate how different forces might react to various elements.
- 3D is great for training materials because it can remove unnecessary objects from a scene.
- 3D design allows for full control over product stylization vs. realism.
The 3D Design Process
The 3D design process has three main stages: pre-production, production, and post-production:
- Pre-production is where our 3D team gathers visual references for anything featured in the final deliverables. This includes product images, product CAD drawings from engineers, videos of how processes are performed, and verbal explanations of prototyped creations. If necessary, a script and/or storyboard is created, and the production is planned out.
- Production consists of the bulk of the work for our 3D team. Objects are modeled on the computer as if by sculpting digital clay. They are given surface materials and textures and then assembled into scenes with digital lights and cameras mimicking real-world studio environments.
The final process in production – rendering – is often the longest. Rendering produces a frame-by-frame finished product that can be delivered as is or go to post-production for polishing. - Post-production is anything done post-rendering. Animations are assembled into videos, color corrections are applied, voice-overs and music are added, and the final product is created.
Connect With L&P Creative Services
Our 3D team is committed to serving you at minimal cost. Businesses usually charge an average of $6,000 for a 30-second animation*, but with L&P Creative Services, the average is closer to $750!
Have questions about 3D design or want to discuss a project idea? Contact L&P Creative Services at creativeservices@leggett.com.
*The average cost for a 30-second animation is based on the following website: Animation Price Guide and 3D VFX Cost Calculator
