Throughout March, we’re highlighting people, places, and products within our Residential Products segment. Today we’re putting the spotlight on Vinny Dimino with Sponge Cushion, Inc.
Sponge Cushion manufactures high-density, premium carpet cushion made with 100% synthetic rubber. You may be more familiar with Sponge Cushion’s product brand name: Tred-MOR®. Located in Morris, Illinois, the operation has served commercial, hospitality, and residential industries since 1961.
Carpet cushions from Sponge Cushion provide lasting comfort underfoot and can extend the life expectance of carpet by up to 50%! Their acoustic underlayments can also enhance sound quality and reduce impact noise when used underneath wood, engineered wood, or laminate flooring.
Sponge Cushion products are sold through a variety of channels including wholesale distribution. However, most of their business comes through large commercial construction projects and international hotel chains. You can find their products in hotel rooms, casinos, conference centers, and businesses around the world. You may even have their underlayments in your own home.
Tell us about your background.
I began running a sales agency exclusively with Sponge Cushion in 1995. That opportunity focused on sales within the wholesale flooring market. In 2006, when the company was acquired by L&P, I continued on in a sales capacity. Then, in 2011 I joined L&P as the Eastern Regional Manager for our Hospitality and Commercial Sales Division, where I remain today.
What does a typical day in sales look like for you?
I’m constantly traveling, and I enjoy the variety that comes with being on the road. It enables me to interact with customers on a daily basis, bring ideas back to our team for discussion, and identify challenges in our markets. We can then more easily track changes and focus on growth opportunities.
What do you enjoy most about your job?
I truly enjoy being part of such a close-knit group of committed professionals. Many of our team members have been here 20 years or more! We also keep growing and recently added 3 new employees. I appreciate that our team consistently looks for ways to improve processes and run more efficiently.
What’s been your biggest challenge at L&P?
When your company is a leader in flooring underlayment, it is always a challenge to maintain that position. Sponge Cushion must stay relevant by providing superior customer service to even our smallest clients. Continual innovation is also important as our customers demand new or improved products. Gleaning their ongoing feedback is key.