At Leggett & Platt, our Creative Services Design Team is vital in crafting the visual narratives that define our businesses. From innovative graphic design to compelling external campaigns, these talented designers ensure that every visual element aligns with our brand values and resonates with each audience.
We talked with Chris France, the Design & Branding Manager for Creative Services, about his team and their role at L&P.
Tell us about your career at Leggett & Platt.
I joined Leggett in September 2001 and have had the privilege of serving in various roles, including Art Director, Senior Art Director, and Associate International Creative Director with Creative Services. I also spent some time as Division Marketing Manager with International Bedding. Currently, I oversee a talented team dedicated to delivering impactful visual content.
Tell us about the Design team.
I work closely with two exceptional Senior Graphic Designers, John Morris and Chris Auckerman. Together, we bring a wide range of skills and perspectives to our projects.
How does your team support our business?
Our team plays a critical role in shaping the visual identity of Leggett & Platt. We provide creative direction and expert execution to deliver engaging, meaningful content. Our work is highly collaborative – we partner with the Copy Team in nearly everything we do to ensure our solutions are visually compelling and aligned with broader business objectives. By staying service-oriented and connected to the needs of our colleagues, we help drive value across the organization. We’re also supported by amazing people on the Creative Services Operations Team.
What is the most exciting part of your job?
As a Creative, I thrive on the challenge of tackling new briefs and projects – each one is an opportunity to define the right approach and bring a fresh perspective. Seeing a key campaign come to life and witnessing how clients perceive its value is rewarding. As a Manager, I find fulfillment in supporting my team, whether through guiding creative decisions or watching them gain recognition for their work. It’s about fostering an environment where creativity flourishes, and each team member’s contributions are valued.
What is the biggest challenge for you and your team?
One of our ongoing challenges is ensuring that the creative process is fully understood and appreciated. The time investment required to direct, conceptualize, and execute solutions that truly engage and deliver can often be underestimated. It’s an ongoing effort to communicate the depth of work that goes into each project.
Can you tell us about the range of projects you and your team work on?
Our work spans a broad spectrum within digital and print design and branding. We collaborate with the IT and Communications teams on web and social media projects, creating content that is both visually compelling and strategically aligned. This includes everything from digital campaigns to printed materials, each tailored to meet the specific needs of the business.
