I saved the best for last. If you’ve been reading this Effective Communication series, and for whatever reason you only have room in your brain for one of the five tips, this is the one to keep: change your perspective. This sets great communicators apart from good communicators. The very best leaders and managers display this trait.
Poor communicators use themselves as their standard for speaking. When they talk, they say what they want to say as if they were their own audience. They wrap the message around their own perspective, and their true audience is forced to decode and interpret a difficult message that often ends up distorted. This video really hits the nail on the head when it comes to this idea:
Great communicators cater their message to the audience. That perspective shift ensures the message will be received how the sender intended. It sounds simple enough, but it takes some work. Continue reading